Hundreds of people are making their way into town for the March Madness tournament.
Bass Pro Shop Manager Jim Goff said this weekend is always a good one for business. He said it gives the store a chance to bring in new shoppers. He said, "There's always downtime during events like that and maybe you just got done with a game and you're looking for something to do and it's a little too cold outside and Bass Pro is a perfect place to do it."
Bass Pro is holding a special event that coincides with the tournament. It's the store's annual Kids Weekend, with several activities for every member of the family.