Armed with purses.
Ready to spend cash.
"Style. Love the style," said shopper Trisha Tattini. "Don't show my husband this interview though!"
The venue features urban threads with a fancy feminine twist.
And it's grabbing the attention of people across Illinois.
"My sister from Chicago called me up and said you have to go to this store, everything is so cute," said shopper Kelly Tindall.
"My mom from back home, she follows everything about Uptown Normal and she's like, 'Hey, did you check out that store?'" said Kayla Pernai.
The owners hope the store's close proximity to Illinois State University keeps their customers coming back time and time again.
"I don't think there's anything like this in Uptown Normal," said Apricot Lane Co-Owner Jena Green. "We're it. We're the only store that's right here on campus."
Leaders in Normal are thrilled to have the added activity.
They say the family owned business helps fill a missing piece Uptown
As for these women, whether that piece is a shirt, pants or a sweater...
"We know there are some girls down here craving some cute clothing," said Green.
The store hopes its threads weave the seam for the community's economic success.