People are getting more information from sites like Facebook and Twitter.
Heidi Rottier is a social media marketing instructor at Bradley and said Twitter is news oriented with fast hitting information and Facebook helps create conversations in which people voice their political opinions.
Candidates are taking full advantage of the huge audiences these platforms they provide, something Rottier said they learned from the last election.
"John McCain had a fraction of the followers on Twitter, on Facebook fans and everything compared to Barack Obama," Rottier said.
And it's not just young voters anymore. With the increased popularity of social media, candidates have one more way to communicate with more of the voting population.