At Peoria's Hyvee, last minute floral arrangements were non-stop Sunday.
"My mother just loves flowers. Anything that's really bright and pretty," said Linda Doerr.
And of course, cards flew off the shelves. But shoppers certainly weren't limited to the age-old gift of roses and words. This year, shoppers were willing to cash a little bit more to get the job done.
"If there's something special that you know that they'd like or need, i'll get that," said Greg Bennett of Peoria.
The National Retail Federation says Mother's Day shoppers will spend roughly $12 more on that special gift than last year. But store manager, Mike Patterson say shoppers aren't necessary spending the extra cash on higher priced items.
"It's not just hanging baskets or a dozen roses anymore. It's 'I want a special cookie for mom. I want that heart shaped cookie with 'I love mom' on them. Or maybe it's an extra candy bar," Patterson said.
Sunday was the first Mother's Day since Wild Berries Restaurant opened in Peoria.
"We love that we don't have to cook, think about what we're cooking. Everybody can get what they want," said Jenni Onsrod.
The restaurant made more than double compared to any other weekend. It says people are more willing to pay for extra items on the menu.
"Man we had to order, you know, double our stock that we always order. Bringing extra help. I think usually we have like nine servers. We have about thirteen today," said manager Mac Colandria.
And back at Peoria's Hyvee, Doerr says it doesn't matter how much they spend. Because there's no question, moms are worth it.
"They are worth more than money. They're worth gold," she said.
Hyvee says Valentine's Day is the only day where it sells more floral arrangements. And this Mother's Day, it sold more flowers than ever. Mother's Day spending has gone up every year since 2009. The National Retail Federation estimates shoppers in the U.S. will spend a little less than $19 billion on Mother's Day gifts.