It held an event for customers at the Kroger on Sterling Avenue in Peoria.
The Farm Bureau said Americans spend about 10 percent of their income on groceries every year. It said its goal is to not only promote healthy eating but to help people make their dollar go further. Manager Patrick Kirchhofer said, "American consumers enjoy a cheap and safe food supple and today from the first day of the year until today is the time that the average American has earned enough income to pay for their entire year's food supply."
He said the bureau is also educating people on where food comes from. He said only about one percent of the population lives on a farm and that is a statistic that continues to decline.